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Extra Tip: Always be on the lookout for photo opportunities for outrageous advertising. Direct response advertising asks the customer to respond and allows you to track that response. Brand building, on the other hand, is advertising that geets the name of yoru business, products, or services out there but you have no earthly idea whether or not it is paying for itself. Your email address will not be published. Notify me of followup comments via e-mail.
You can also subscribe without commenting. A deadline. Write directly at them. Hint at coupons coming up on the last page. Page 4: Personal message reminding them how great you are, that they are your preferred customers, and not everyone is getting this offer, but they will later and then all the best stuff will be gone so they better act now.
Another hint of the coupons on the last page Page 5: Use P. Difference between Brand Advertising and direct response advertising Direct response advertising asks the customer to respond and allows you to track that response. Direct response: makes an offer, gives a deadline, allows you to track response. Leave a Reply Cancel reply Your email address will not be published.
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Outrageous Advertising That’s Outrageously Successful by Bill Glazer
It implies that we are way over the top, attention-seeking, bold, wild, defying convention and a few other descriptions that we might prefer not to be called. Apply that term to your advertising, however, and you have an over-the-top, attention-grabbing, bold, wild, unconventional message that people notice -- and that gets results! Bill Glazer, one of the world's most sought-after marketing strategists, is offering his system in "Outrageous Advertising That's Outrageously Successful" for a tiny fraction of his usual fee. It's one of the best bargains of the year. Starting from these ideas, he has built a system that works on ads for websites, e-mail, newspapers and magazines, business cards, signs, voicemail, help wanted, direct mail and more. He offers hundreds of examples as well as resources for even more ideas.
Outrageous advertising is the way to go
In my review on Amazon. First a bit of background. Would you send out a handwritten sales letter to your customers with words scribbled out and notes added in the margin? Bill Glazer did.