This page has been archived and is no longer updated. Published online 13 January Nature doi Michael Hopkin. Like the look of our website? Whatever the answer and hopefully it was yes , the chances are you made your mind up within the first twentieth of a second.
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Best-selling author Gladwell The Tipping Point has a dazzling ability to find commonality in disparate fields of study. As he displays again in this entertaining and illuminating look at how we make snap judgments about people's intentions, the authenticity of a work of art, even military strategy he can parse for general readers the intricacies of fascinating but little-known fields like professional food tasting why does Coke taste different from Pepsi? Gladwell's conclusion, after studying how people make instant decisions in a wide range of fields from psychology to police work, is that we can make better instant judgments by training our mind and senses to focus on the most relevant facts and that less input as long as it's the right input is better than more.
Perhaps the most stunning example he gives of this counterintuitive truth is the most expensive war game ever conducted by the Pentagon, in which a wily marine officer, playing "a rogue military commander" in the Persian Gulf and unencumbered by hierarchy, bureaucracy and too much technology, humiliated American forces whose chiefs were bogged down in matrixes, systems for decision making and information overload.
But if one sets aside Gladwell's dazzle, some questions and apparent inconsistencies emerge. If doctors are given an algorithm, or formula, in which only four facts are needed to determine if a patient is having a heart attack, is that really educating the doctor's decision-making ability or is it taking the decision out of the doctor's hands altogether and handing it over to the algorithm? Still, each case study is satisfying, and Gladwell imparts his own evident pleasure in delving into a wide range of fields and seeking an underlying truth.
Publisher Description. Talking to Strangers. The Tipping Point.
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Blink : the power of thinking without thinkign
Skip to search form Skip to main content You are currently offline. Some features of the site may not work correctly. The current business environment is characterized by globalization, technological development, strong competition, plus the growing need to identify opportunities and optimize succeed in this context, organizations require their executives to have excellent management skills particularly in the area of negotiation. View PDF.