MALCOLM GLADWELL EL PUNTO CLAVE PDF

Spanish Description: En esta obra revolucionaria, que sigue ocupando los primeros puestos en las listas de ventas de Estados Unidos, Gladwell analiza la trayectoria de varios productos y tendencias de gran exito hasta descubrir como y por que se alcanza el punto de inflexion a partir del cual algo se convierte en un fenomeno de masas: la clave del exito. Gladwell nos presenta a personas responsables de difundir nuevas ideas y tendencias -los creadores naturales del boca a oreja- y examina la moda, los programas infantiles de television, la conducta de los fumadores y hasta la publicidad directa, con el fin de dilucidar el proceso del contagio de ideas. Amante de llevar la contraria [ Convert currency.

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Bestselling Series. Harry Potter. Popular Features. Home Learning. Notify me. Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new product, or a drop in the crime rate.

This revolutionary work explores and brilliantly illuminates the "tipping point" phenomenon, introducing the people responsible for creating fads--the never surpassed word-of-mouth. Gladwell studies fashion, kids TV shows, the behavior of smokers, and even direct marketing, in a work that is already changing the way people throughout the world think about selling products and disseminating ideas.

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El Punto Clave

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ISBN 13: 9781616057220

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ESERCITAZIONI DI MATEMATICA MARCELLINI SBORDONE VOLUME 1 PARTE 2 PDF

El Punto Clave / The Tipping Point

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